About Wejugo

Mike Welling

Founder, CEO

A passionate adventurer, biologist and environmental advocate, Mike founded Wejugo to encourage community participation in responsible outdoor recreation as a means to reinforce the human value of wild places.

“I’ve always believed that to protect wilderness areas you need a way to place a value on them. I believe that community participation in responsible outdoor recreation reinforces the human value of wild places; The most valued things in life are the ones you have a close personal connection to.”

Mike founded Wejugo to apply his knowledge of the transformative value of data and technology to the natural resources sector. The Make Your Own Adventure platform allows the outdoor community to develop meaningful relationships with outdoor brands and destination marketers, with data used to measure the impact that tourism has on our economy, society and environment.

“I believe the contribution we are making will help towards the long-term protection of our wilderness areas, improve the safety of outdoor activities and reduce the impacts of over-tourism.”

More about Mike

Tim Macartney Snape

Chairman

Wejugo is chaired by Tim Macartney Snape, world renowned mountaineer, explorer, international speaker, author, entrepreneur and twice honoured Order of Australia recipient. His mountaineering success stems from his passion and talent for exploration. Tim is a committed supporter of the power of the outdoors to positively affect lives, relationships and the environment itself, and this with his deep interest and knowledge of responsible travel in his dealings with Wejugo.

“Because of our modern human disconnection from nature, most people do not inherently know and realise that their activities in the natural world can have a damaging impact and so as increasing numbers travel into nature there is a growing need to inform people on how to behave. Accidents and rescues are also an ever present risk that are the result of poor planning and inadequate sharing of information.

The possibility of creating a digital platform that could be an umbrella for adventure activities really appealed to me. It struck me that having a digital tool that could be used for planning, mapping, informing, tracking, recording and sharing adventurers activities would be the holy grail of digital technology for adventurous travellers."

More about Tim

Sheenagh Welling

Communications Director

Sheenagh is an experienced media and communications specialist working across global network and boutique agencies. Having developed, recommended and implemented innovative and effective communications strategies and plans, she has an integrated communications approach managing relationships with clients and key stakeholders to ensure business objectives are achieved. Her experience spans across various client sectors including telco, auto, finance, FMCG, travel & tourism, retail (Beauty), consumer electronics, and alcohol.

Sheenagh loves getting out into remote areas and experiencing the stillness and beauty of the first morning light while sipping on a coffee before a full day of hiking.

Pip Soulsby

Marketing Director

Pip is an experienced marketing specialist working across both the business and consumer landscape in various industries. Having created and managed strategy all the way through to hands-on execution and analysis, Pip is able to bring clear actionable insights and recommendations forward to achieve business goals. She feels right at home in the travel and tourism industry where her passion for the outdoors and building relationships combine, and she thrives when creating, developing, and continually improving the customer journey so that every experience is a delightful one. Pip grew up camping and hiking all across New Zealand and loves getting her family out in nature. When she's not on the beach playing volleyball, she's always up for a hike 'reckie' or trail run somewhere remote where you can hear the water running and the wind dancing in the trees.

Ezequiel Muns

Full Stack Developer

Eze was the first developer to join the Wejugo team back in 2015, keen on the project because of his passion for the outdoors, travel and adventure, and after having spent a couple of years being a digital nomad around Europe. Technically speaking he’s big into high-scalability, cloud-native development and data-centric applications. Eze enjoys tapping deeply into theoretical knowledge together with iterative practical experience to perform R&D, and his main motivation stems from a thirst for constant learning to solve new technical challenges. Lately he’s taken an interest in the social aspects of engineering great software, particularly in the context of distributed teams. Born in Argentina, raised in Australia where he completed his computer science studies at Sydney Uni, and now also calling Berlin home, he very much sees himself as a border-transcending world-citizen. 

David Wong

Fullstack developer

David is a Software Engineer from UNSW with expansive experience across multiple software development life-cycles. A problem solver at heart with a keen analytical mind focused on achieving elegant, well engineered solutions. He is also passionate about technology, gastronomy and an activist for LGBT rights. David enjoys rock climbing, bushwalking, immersing himself in nature and the occasional streak of adventure such as canyoning in the Crystal Cascades of northern Queensland. 

Cameron Crowe

Sustainability Partnerships

Cameron has a broad interest in sustainability that originates from growing up in what is now recognised as the The Southwest Australia Ecoregion - one of 34 global biodiversity hotspots recognised by Conservation International. 

The extraordinary diversity of flora and fauna and its vulnerability to threatening processes from agriculture and now dieback from human activities, including travel and recreation, and his affinity with the region has lead him to be the current Chair of Dieback Working Group Inc which among other tasks seeks to promote awareness of biosecurity issues and educate people on good hygiene practices. This work is intrinsic to the stewardship values fostered by the Leave No Trace program which he initiated in Australia and he also collaborates on the New Zealand Leave No Trace program.

Peach Welling

Adventure Kelpie and Head of Fun

Talk about an underdog: when Peach joined the team, she was a pup with about as much adventure kudos as a pomeranian. Now, she’s top dog and responsible for morale and fun at the company. 

“My job is to sniff out who has brought in the tastiest lunch, ensure all visitors are made to feel very welcome and also make sure the team get plenty of fresh air and play ball with me. When I’m not rounding up my work colleagues in the office you can find me running round the best trail runs in Sydney and occasionally going on road trips in the back of the old land rover with my big brother Claude with the wind in our ears!”